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Case Study 2
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Building an Online to Offline (O2O) BrandStrategic insights on M&A, technology adoption, funding, and scaling an online-to-offline business model, featuring lessons from PropTiger's acquisition of Housing.com.From Passion to a Platform Business — A Case StudyA case study in turning a personality-driven profession into a platform business — developing a specialty, building mass reach, productising expertise, franchising brand and knowledge, documenting rigorous SOPs, and building personality and platform together across owned and borrowed channels.